Society Founder, Gavin Pretor-Pinney was recently interviewed by online magazine, The Verge, about his quest for recognition of the cloud undulatus asperatus.
“Ten years ago, Gavin Pretor-Pinney decided to rebrand clouds, or what he likes to refer to as the “patron goddesses of idle fellows.” For too long, clouds had been co-opted by bleak expressions like “head in the clouds” and “under a cloud”; dismissed as stains on otherwise beautiful blue skies; and maligned as harbingers of crummy weather and bummer vibes. Pretor-Pinney wanted to change all that….” Read More…
Congratulations Gavin! Top notch work!
For me, a novice in “cloud culture”, I found this article fascinating! I have never seen, face to cloud, the Asperatus – but the photos are spell binding to me as they look like a painting! Beautiful! Thank you for sharing the writing!