Maxim Shapovalov, of Apollo Projects, recently discovered the Cloud Appreciation Society and was deeply moved by the simple, generous idea behind it — to pause, to look up, and to value something that is fleeting, unownable, and quietly essential.
He told us he was inspired by the spirit of the Society and wanted to offer a small artistic gesture of appreciation. Earlier this year, he created an album titled Clouds Album in collaboration with musician Maksim Velichkin. The project is an attempt to listen to clouds rather than describe them — to translate atmosphere, movement, and impermanence into sound. It felt natural to share this work with a community that understands clouds not as background, but as presence.
