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The gift membership includes a year’s subscription beginning on the date you choose.
No email will be sent to the member before the start date.
You will not pay for this gift membership and nor will you be charged when the membership comes to an end.
When the year of gift membership comes to an end, the member can choose to take on a subscription if they would like to continue with membership.
We will send the gift recipient a welcome email that includes your gift message, and this will arrive on the day you choose for the gift membership to start.
From the start date, the gift recipient will start receiving our Cloud-a-Day service. They will receive a cloud by email from us each day with a short and uplifting explanation or quotation. They do, of course, have control over whether they receive these – or if they’d like to change them to once a week.
The checkout page Shipping Address is where we’ll send the member pack. If you enter gift recipient address we’ll send the pack directly to them, and we’ll add a note telling them not to open it until the start date.
The member pack includes a certificate with the member’s name, an enamel membership badge, our Cloud Selector identification wheel, as well as your gift message.
Shipping of the member pack is free worldwide.
Society membership isn’t just a digital thing. Every member receives pack in the post, which contains a beautiful enamel membership badge as well as a certificate with the member’s name and Membership Number. Everyone loves to be a number, right? The certificate says that the member will “henceforth seek to persuade all who’ll listen of the wonder and beauty of clouds”. The pack also contains one of our fantastic ‘Cloud Selector’ identification wheels. Turn the dials to see the reference images and information and learn to recognise 20 different cloud formations.
We’ve always argued that a moment each day with your head in the clouds has a profound effect on your wellbeing. That’s why we send our subscribing members a cloud each day. Members receive a cloud by email each morning: sometimes it’s a photograph of an amazing formation by one of our members, sometimes, a super-short piece of cloud science. We might send an inspiring sky quotation or a detail from a classic piece of cloud art. Each day it’s different and takes no longer than 30 seconds to read. And our Cloud-a-Day email is never, ever about selling stuff.
Subscribing members of the Cloud Appreciation Society automatically receive 10% off everything on our Cloud Shop. They will also receive discounts off the cloudspotting video courses we have in production, as well as our forthcoming web conference.
We send it once a month, or thereabouts, and it’s packed with breaking cloud news from around the world – breaking news of the aimless, carefree pastime of gazing at clouds…
Society founder Gavin Pretor-Pinney’s TED Talk on the value of cloudspotting.
5% of our membership fees in 2021 will go to helping teachers around the world encourage a greater appreciation and understanding of clouds. We will be mailing out a ‘Cloud Appreciation Pack’ to any school or homeschool family for free. These survival kits for the imagination will encourage children to be more aware of the beauty of the sky, to find calm and emotional resilience as they understand how clouds work – in short, to keep looking up.